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사물인터넷 기반의 디스플레이 광고에 대한 탐색적 연구: 인지도, 감각추구성향, 혁신성향, 사생활침해우려를 중심으로
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정만수;
윤용익
; 김보람
Article
Issue Date
2017
Citation
OOH광고학연구, v.14, no.4, pp 50 - 74
Publisher
한국OOH광고학회
1
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Author
Chung, Man Soo
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Yoon, Yong Ik
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Advertising Attitude
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Internet of Things Advertising
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Privacy Concern
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Sensation Seeking Tendency
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사물인터넷
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