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소비자 주도형 브랜드 커뮤니티의 '맹목성' 연구 : 제품에 대한 위험지각이 브랜드 태도에 미치는 영향
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2012
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광고학연구, v.23, no.1, pp 109 - 142
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한국광고학회
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