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미디어 인게이지먼트와 제품관여도가 광고효과에 미치는 영향 : 모바일 애플리케이션을 중심으로
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정만수; 조가연
Article
Issue Date
2012
Citation
광고학연구, v.23, no.2, pp 201 - 227
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한국광고학회
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2012
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