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리타게팅광고에 대한 인터넷쇼핑 이용자들의 태도 연구:광고 태도, 클릭의도, 개인정보 제공의도를 중심으로
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김보람; 정만수
Article
Issue Date
2015
Citation
광고학연구, v.26, no.4, pp 37 - 63
Publisher
한국광고학회
연령과 인지욕구가 스마트폰 사용행동에 미치는 영향에 관한 탐색적 연구: 스마트폰 의존도, 앱 활용도, 앱 호감도, 사생활침해 우려, 광고회피행동을 중심으로
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정만수
Article
Issue Date
2014
Citation
광고학연구, v.25, no.6, pp 105 - 133
Publisher
한국광고학회
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