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공공커뮤니케이션 캠페인 유형에 따른 홍보대사 속성이 수용자 태도에 미치는 영향
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안보섭; 임시우
Article
Issue Date
2012
Citation
광고연구, no.95, pp 283 - 317
Publisher
한국광고홍보학회
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Author
An, Bo Sob
1
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Subject
attractiveness
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공공 커뮤니케이션 캠페인
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2012
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