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Results 1-1 of 1 (Search time: 0.004 seconds).
Recency effects in the buffering of negative news by corporate social responsibility advertising
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Han, Joon Hye; Davies, Gary; Grimes, Anthony
Article
Issue Date
2021
Citation
Corporate Communications, v.26, no.2, pp 382 - 402
Publisher
EMERALD GROUP PUBLISHING LTD
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Davies, Gary
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Grimes, Anthony
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ATTITUDE
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COMMUNICATION
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CSR
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CSR advertising
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MANAGEMENT
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Mediation effects
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Negative news
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Recency effects
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