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초록
This study compares the before-and-after effects of different methods of delivering price information messages as they were presented before hotel buffet restaurant customers. The objectives of this study were as follows: first, to employ before-and-after studies to compare the effectiveness of different price information messages; and second, by analyzing customer responses, to determine the most effective type of price information message from a group of 6 different types of price information messages.Results were taken from a sample of 595 hotel buffet restaurant customers. They indicated that moderately priced price messages were the most effective among the 6 different types studied.
키워드
Hotel buffet restaurant; Message of price information; Focal stimuli; Contextual stimuli; Residual stimuli
- 제목
- 가격정보메시지 유형에 따른 가격지각 연구
- 제목 (타언어)
- A Study of Customers’ Price Perceptions of Different Types ofPrice Information Messages
- 저자
- 김성섭; 김용완; 전혜진; 오세인
- 발행일
- 2005-10
- 저널명
- 외식경영연구
- 권
- 8
- 호
- 3
- 페이지
- 149 ~ 164