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How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022
How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022
- 김정구;
- 이명수;
- 김미예;
- 전미나
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WEB OF SCIENCE
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0초록
The content analysis of the Top 10 Winning Cases generated five key success factors in common: (1) identifying market opportunity by clearly understanding the demand of the current age and creating exceptional customer experiences, (2) achieving a Unique Brand Positioning (UBP), (3) build up the strong partnerships with suppliers and stakeholders, (4) prioritizing authenticity and social responsibility, and (5) focusing on unique local resources. The insights gleaned from the Top 10 winning cases presented in the book will be helpful in developing such an Asian perspective among businesspeople and even students with great ambition to conquer the world.
키워드
Asian brands; ShopUp; miHoYo; Donki; Li-Ning; Aarong; Bilibili; Nintendo; and Sky Mavis; Market Opportunity; Customer Experiences
- 제목
- How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022
- 제목 (타언어)
- How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022
- 저자
- 김정구; 이명수; 김미예; 전미나
- 발행일
- 2023-06
- 권
- 9
- 호
- 1
- 페이지
- 63 ~ 72