전미나 프로필 사진

전미나

Mi Na, Jun

경상대학

경영학부

연구분야

  • Brand strategy
  • Consumer behavior
  • 브랜드전략
  • 소비자행동

자료유형

발행연도

2010 ~ 2026
2010 2026

키워드

언어

전체 50건 중 1번부터 10번까지의 결과를 표시합니다.

2026
Article

The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies

  • 2026-01
  • Marketing Intelligence and Planning
  • EMERALD GROUP PUBLISHING LTD
2025
Article

Determinants of Sales Performance in Non-Franchise Cafés in South Korea: Evidence from User-Generated Review Data

  • 2025-12
  • Academy of Asian Business Review
  • Academy of Asian Business (AAB)
Article

Fidelity of the Key Elements in Metaverse and Consumer Response

  • 2025-09
  • Asia Pacific Journal of Information Systems
  • Korean Society of Management Information Systems
Article

Examining the Digital Technology Usage of Older Adults as Determinants of Life Satisfaction in the Digital Divide

  • 2025-08
  • Journal of Applied Gerontology
  • SAGE PUBLICATIONS INC
Article

The Impact of Crowdfunding Project Descriptions on Funding Success: Focusing on LDA Topic Modeling and Machine Learning

  • 2025-06
  • Academy of Asian Business Review
  • Academy of Asian Business (AAB)
Article

Online Fan Community Engagement: Bright and Dark Sides for Human Brand Loyalty

  • 2025-03
  • Asia Pacific Journal of Information Systems
  • 한국경영정보학회
Article

Unpacking Hotel Reviews: The Connection Between Ratings and Textual Sentiment during the Pandemic

  • 2025-03
  • Asia Pacific Journal of Information Systems
  • 한국경영정보학회
2024
Article

Reclaiming Glory: Prospecs' Strategic Rebirth in the Korean Sports Market

  • Park, Juyeon
  • Kim, Taehee
  • Moon, Seunghee
  • Jeong, Yurim
  • Jun, Mina
  • 2024-12
  • Academy of Asian Business Review
  • Academy of Asian Business (AAB)
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