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자료 필터
자료유형
발행연도
2010 ~ 2026
2010 2026
키워드
언어
전체 51건 중 11번부터 20번까지의 결과를 표시합니다.
2024
Article
Reclaiming Glory: Prospecs' Strategic Rebirth in the Korean Sports Market
- Park, Juyeon ;
- Kim, Taehee ;
- Moon, Seunghee ;
- Jeong, Yurim ;
- Jun, Mina
- 2024-12
- Academy of Asian Business Review
- Academy of Asian Business (AAB)
Article
KoreaTech Company: The Strategic Use of Product Placement to Build Brand Awareness
- Lee, Chaeyoung ;
- Yeon, Bomi ;
- Kim, Hyeonyoung ;
- Seo, Jungin ;
- Jun, Mina
- 2024-12
- Academy of Asian Business Review
- Academy of Asian Business (AAB)
Article
Positive Outcomes of Attachment toward Smartphone Applications
- 전미나 ;
- 김미예 ;
- 한정수
- 2024-09
- 소비문화연구
- 한국소비문화학회
Article
Creating Consumer-Centered Value Beyond Profit: An Analysis of Top Winning Asian Case Studies in WACC2023
- 김정구 ;
- 이명수 ;
- 김미예 ;
- 전미나 ;
- 이준경
- 2024-06
- Academy of Asian Business Review
- Academy of Asian Business (AAB)
2023
Article
When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations
- Jun, Mina ;
- Han, Jeongsoo ;
- Zhou, Zhimin ;
- Eisingerich, Andreas B.
- 2023-09
- Journal of Business Research
- Elsevier Inc.
Article
ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.com
- Kim, Jieun ;
- Suh, Yong Gu ;
- Jun, Mi Na
- 2023-08
- 상품학연구
- 한국상품학회
Article
How Did Top Asian Brands Transform into Such Strong Brands?: An Analysis of Top Winning Asian Case Studies in WACC 2022
- 김정구 ;
- 이명수 ;
- 김미예 ;
- 전미나
- 2023-06
- Academy of Asian Business Review
- Academy of Asian Business (AAB)
Article
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection
- Kim, Miyea ;
- Jun, Mina ;
- Han, Jeongsoo
- 2023-01-04
- Asia Pacific Journal of Marketing and Logistics
- EMERALD GROUP PUBLISHING LTD