ScholarWorks@Sookmyung Women's University: Yoo, Jong Sook

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Yoo, Jong Sook (유종숙)

사회과학대학 (홍보광고학과)

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Tel 02-710-9739
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crisis management:4||crisis management phase:3||persuasiveness:2||본문의 표현유형:2||changes of types of topics:2||public service advertising:2||Public Relations:2||Public Relationship:2||연구동향:2||source credibility:2||truthfulness:2||OrganizationPublic Relationship:2||위기관리:2||crisis prepared level:2||위기대비:2||공익광고:2||위기유형:2||crisis preparedness:2||광고:2||crisis type:2||crisis types:2||editorial content:2||주제변천 경향:2||SNS:2||advertising:2||headline copy type:2||message:2||CEO leadership style:2||body copy type:2||헤드라인의 표현유형:2||organizational reputation:2||광고효과:1||구전효과:1||기사:1||기업평판:1||내용분석:1||대학 PR:1||멀티광고:1||메시지:1||메시지 유형:1||메시지 형태:1||상품 관여도:1||설득성:1||성역할 • 성역할 태도 • TV 광고 • 내용 분석 • 한국:1||소비자태도:1||신뢰도:1||위기 관리:1||위기 관리 단계:1||위기 관리 매뉴얼:1||위기 유형:1||위기관리단계:1||위기대비정도:1||& Wilet:1||자기결정성:1||정보원 출처:1||제품관여도:1||조직공중 관계성:1||중국 광고:1||중국 광고학:1||진실성:1||태도 변화.30 라고 보여진다.그러나 메시지 전달효과에 있어서 광고와 퍼블리시티간의 상대적 우열은 일반화시킬 수 없으며:1||퍼블리시티:1||인게이지먼트:1||1985:1||1994:1||1999:1||204). 이처럼 상당수의 연구에서는 퍼블리시티의:1||CEO의 리더십스타일:1||Cameron:1||Chinese advertising:1||Chinese advertising study:1||Hallahan:1||Jo:1||Journal of Advertising Study (广告研究):1||Pokrywcnznski:1||Reid:1||advertising effectiveness:1||consumer attitude:1||content analysis:1||crisis management manual:1||engagement:1||gender roles • genderrole attitude • TV ads • content analysis • genderrole change • gender equality:1||message type:1||multiadvertisement:1||product involvement:1||research tendency:1||research trend:1||selfdetermination:1||university public relations:1||wordofmouth:1||경우에 따라서는 광고와 퍼블리시티의 효과가 큰 차이가 없다는 연구결과가 나오고 있다(Salmon:1||공중 관계성으로서의 PR:1||광고연구(广告研究):1||

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Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127

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