ScholarWorks@Sookmyung Women's University: Jo, Sam Sup

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Jo, Sam Sup (조삼섭)

Social Sciences (Department of Public Relations & Adverti)

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Tel 02-710-9377
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public relations:7||organizationpublic relationship:5||Public Relations:5||Public relations:5||OrganizationPublic Relationship:4||홍보:4||Relationship Management:4||조직－공중 관계성:3||광고:3||government public relations:3||이미지:2||drama miniseries programs:2||editorial content:2||employee communication:2||Customer Satisfaction:2||public relations practitioners’ role:2||public relations professionalism:2||public relations role:2||public relations value:2||Advertising:2||ethnocentrism:2||factors of public relations professionalism:2||China:2||Paradigm:2||relationship:2||satisfaction:2||Facebook:2||health communication:2||social media:2||social role:2||정부기관 이미지 측정:2||source credibility:2||source persuasiveness:2||Japan:2||advertising:2||television programs:2||the Image Measurement of the government agency:2||Hallyu:2||the ministry of educations and human resource:2||Korean Wave:2||journalists:2||trust:2||Relationship Building and Public Relations:2||truthfulness:2||tweets:2||campaign message:2||Sourcemedia relationship:2||South Korea:2||women’s cancer:2||상호인식:2||world view:2||Customer Loyalty:2||Public Relationship:2||control mutuality:2||country image:2||credibility building:2||message:2||microblog messages:2||신뢰도:2||mutual recognition:2||negative function:2||Trust:2||관계성:2||Twitter:2||organizational reputation:2||cultural proximity:2||perception:2||Role Perception:2||persuasiveness:2||positive function:2||propaganda:2||Message Type:1||Motivations to Use:1||Mutual Cognition:1||Narrative:1||Native Ads:1||News media:1||Newspaper:1||Nonprofit Organizations:1||Online:1||Organisationpublic relationship:1||Organizational Communication:1||PR Ambassador:1||PR ethics:1||PR 역할:1||PR 윤리 요인:1||PR 직업윤리 요인:1||PR메시지:1||PR실무자 역할:1||PR에 대한 관심은 높아 보이지만:1||PR윤리:1||PR전문성:1||PR전문성 요인1. 문제제기PR의 산업적 수요는 날로 증가하고 있다. 해마다 수차례 발표되는 유망직업:1||Perceptions:1||Persuasion:1||Pokrywcnznski:1||Political Orientation:1||Product Involvement:1||Public affect:1||Public relations practice:1||Public relations practitioners:1||Public relations terms:1||Public relationship:1||Publics:1||Public’s perception:1||Reid:1||Relationship:1||Relationship management:1||Relationships:1||Reliability:1||Reputation measurement:1||Risk communication:1||Rumor:1||Rumor Trust:1||Satisfaction:1||Sensitivity:1||Situational theory of problem solving:1||Social Conformity:1||Social Integration Programs:1||Social media campaign:1||Source:1||Students:1||Sympathetic arousal:1||Teachers:1||The Ministry of Justice:1||Transparency:1||Trust toward the Korean Society:1||United States of America:1||University PR:1||Update:1||Value Conflict:1||World wide web:1||Worldwide web:1||Xuan Chuan:1||advertising engagement:1||argument quality:1||campaign:1||code of ethics:1||competency of government communication:1||competency of policy administration:1||components of PR ethics:1||components of PR ethics in PR profession:1||content type:1||corporate contribution:1||crisis critical awareness:1||crisis responsibility:1||cross cultural:1||debate:1||environmental campaign:1||ethical conflicts:1||governmentᐨpublic relationship:1||government advertising:1||government trust:1||horizontal communication:1||image:1||image building:1||investments:1||lay public:1||longterm prospect:1||low fertility:1||magazine advertising:1||management communication:1||market driven journalism:1||married woman:1||media environment:1||media literacy:1||media management:1||media ownership:1||media relations:1||news editorial:1||online news wire:1||organizationpublic relationship(OPR):1||orporate reputation:1||perceptual gap:1||public engagement:1||public interest:1||public relations campaign:1||public relations photos:1||public relations 가치1. 문제제기:1||public sphere structure of opinion formation:1||publicity:1||publicity photos:1||purchase intention:1||reputation:1||secondperson effect:1||shortterm prospect:1||stock market:1||stock traders:1||the image measurement of the government agency:1||thirdperson perceptions:1||transparent information:1||trusting relationships:1||twoway communication:1||twoway symmetrical public relations messages:1||uses and gratification:1||visual communication:1||가치 갈등:1||갈등관리전략:1||갈등이슈:1||경우에 따라서는 광고와 퍼블리시티의 효과가 큰 차이가 없다는 연구결과가 나오고 있다(Salmon:1||고객만족도:1||고객충성도:1||공론장:1||공익성:1||공중 관계성으로서의 PR:1||공중관계성:1||공중관여반응:1||공중인식:1||관계경영:1||관계관리:1||관계형성과 PR:1||광고주:1||교사:1||교육 정책:1||교육인적자원부:1||구매의도:1||국내 거주 외국인 근로자:1||국정 소통 역량:1||국정 수행 역량:1||긍정적 기능:1||기사:1||기업 웹사이트:1||기업명성:1||기업평판:1||기혼여성:1||내러티브:1||내부 커뮤니케이션:1||네이티브광고:1||단기전망:1||대학:1||대학생:1||대학홍보:1||루머:1||루머신뢰:1||만족:1||만족도:1||매체경영:1||매체풍요도:1||매체환경:1||메시지:1||메시지 프레이밍:1||메시지 형태:1||메시지유형:1||몰입도:1||미디어 소유구조:1||미디어리터러시:1||법무부:1||보건커뮤니케이션:1||부정적 기능:1||비영리 기관:1||비주얼 커뮤니케이션:1||사내커뮤니케이션:1||사회공헌활동:1||사회적 동조:1||사회적 역할:1||사회통합프로그램:1||상징적 커뮤니케이션:1||상품 관여도:1||상호작용성:1||상호통제성:1||선전성:1||설득성:1||세계관:1||소스미디어 관계:1||수돗물:1||수평적 소통:1||시장주의 저널리즘:1||신뢰:1||신뢰성:1||신뢰제고:1||신문사:1||쌍방향:1||쌍방향 소통:1||언론관계성:1||업데이트:1||여론형성 구조:1||여성암:1||역할인식1. 문제제기:1||위기심각성:1||위기책임성:1||유명인:1||윤리적 갈등과 윤리강령:1||음주운전예방:1||이민 만족도:1||이용 동기:1||인상관리:1||인스타그램:1||인식:1||인지도:1||인플루언서:1||일반인 인식:1||장기전망:1||저출산:1||전문성:1||정당성 이론:1||정보원:1||정보원 설득성:1||정보원 출처:1||정보획득:1||정부 – 공중 관계:1||정부 신뢰:1||정부PR:1||정부광고:1||정부기관 PR:1||정부기관 평판:1||정치적 성향:1||제품관여도:1||조직 커뮤니케이션:1||조직공중 관계성:1||조직－공중관계:1||조직－시민단체 관계:1||진실성:1||진정성:1||친밀감:1||캠페인:1||캠페인 메시지:1||커뮤니케이션 전략:1||태도 변화.30 라고 보여진다.그러나 메시지 전달효과에 있어서 광고와 퍼블리시티간의 상대적 우열은 일반화시킬 수 없으며:1||토론:1||투명성:1||투명한 정보제공:1||패러다임:1||퍼블리시티:1||페이스북:1||평판:1||평판 지수:1||폐쇄형 SNS:1||프로파간다:1||학과에 관련한 조사에서 PR전문가:1||한국 사회문화적 맥락:1||한국사회 신뢰도:1||행위적 커뮤니케이션 1. 문제제기아닌 조직을 둘러싼 공중들과의 근원적인 관계성을 중시해야 한다는 개념은 조직공중 관계연구의 초점이 되고 있다. (김영욱:1||홍보가 바로 정책”(조덕현:1||홍보광고학 전공은 상위권에서 항상 찾아볼 수 있다. 2005년 초에 대통령이 국무회의에서 “국민의 동의가 중요한 시대이며:1||홍보대사:1||홍보성:1||홍보실무자:1||& Wilet:1||확증편향:1||1985:1||1994:1||1999:1||2000) 이러한 관계관리의 개념은 언론적 가치를 되묻게 하는 성찰적 관점을 제공해준다. 공공기관에서 홍보:1||2001:1||2003:1||2006)이라고 강조한 이후 정부 각 부처에서 민간홍보전문가 70여 명 이상이 채용되었다. 이는 여론의 중요성을 인식하고 민:1||204). 이처럼 상당수의 연구에서는 퍼블리시티의:1||Activists:1||Advertisement payment:1||Advertiser:1||Authenticity:1||Awareness:1||CONCOR analysis:1||CONCOR 분석:1||Cameron:1||Chinese newspaper:1||Closed SNS:1||College:1||College Students:1||Commitment:1||Communication Program:1||Communication corporate image:1||Communication technologies:1||Confirmation Bias:1||Conflict Management Strategy:1||Conflict issue:1||Corporate:1||Corporate website:1||Credibility:1||Digital transition:1||Drunk Driving Prevention:1||ESG communication:1||ESG 커뮤니케이션:1||Educational policies:1||Eelebrity:1||Elaboration likelihood model (ELM):1||Empathic appraisal:1||Empathy:1||Expertise:1||Fine dust issue:1||Foreign Workers Residing in Korea:1||Government agency:1||Grunig & Huang:1||Hallahan:1||Hon & Grunig 1999:1||Hon and Grunig’s scale:1||HongBo:1||Hongbo:1||Huang:1||Image:1||Impression management:1||Influencer:1||Information Seeking:1||Information Source:1||Information subsidy:1||Instagram:1||Interactions:1||Internal Communication:1||Internet:1||Intimacy:1||Iraq war:1||Jo:1||Korean newspaper:1||Korean societal and cultural contexts:1||Legitimacy theory:1||Level of Satisfaction:1||Measurement scale:1||Media Richness:1||Message Framing:1||

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