ScholarWorks@Sookmyung Women's University: Han, Kyoo Hoon

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Han, Kyoo Hoon (한규훈)

사회과학대학 (홍보광고학과)

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consumer attitude:7||광고효과:7||involvement:6||advertising effectiveness:6||소비자태도:5||elementary education:4||광고활용교육:3||endorsement:3||관여도:3||비교문화연구:3||sponsorship:3||sports marketing:3||critical thinking:3||creativity education:3||초등교육:3||MCN:3||SNS:3||crossnational analysis:3||attribution:3||campaign message:2||Message framing:2||case study:2||college education:2||제품관여도:2||message type:2||Mobile Diary Technique:2||cooperative advertising:2||대학교육:2||creative ability:2||creative personality:2||창의성교육:2||creativity:2||Mobile Marketing:2||Uses and Gratification:2||product involvement:2||페이스북:2||PPL(product placement):2||Mobile Phone:2||s cancer:2||Culture:2||curriculum:2||social media:2||Facebook:2||source persuasiveness:2||Individualism:2||Familism:2||Public service advertising:2||testimonial advertisingI. Introduction:2||비판적 사고력:2||사례연구:2||women&apos:2||women’s cancer:2||소셜미디어:2||field experiment:2||Consumer Behavior:2||AIE(advertising in education):2||ambush marketing:2||health communication:2||광고:2||Consumer attitude:2||brand awareness:2||광고홍보학:2||New Media:2||교과과정:2||brand prominence:2||cultural difference:1||cultural dimension:1||cultural marketing:1||demonstrative advertising • situational attribution • product involvement • consumer attitude • advertising effectiveness:1||digital media:1||early cancer screening:1||educational method:1||elementary eduation:1||emotion:1||gender effect:1||health belief model:1||health belief model • women’s cancer • early cancer screening • health communication • crossnational research:1||information noticeability:1||information source:1||interactive advertising:1||interactive behavior:1||interdisciplinary convergence • knowledge convergence education • advertisingineducation(AIE) • advertising education • advertising criticism education:1||learning material:1||location of university:1||major education:1||major education • college education • advertising and PR education • advertising and PR major • educational goal • curriculum:1||media education:1||multiadvertisement:1||nationalism:1||neutralityaffectivity:1||new media advertising:1||offline coupon:1||online coupon:1||optimum stimulation level:1||patriotic marketing:1||perceived commercialism:1||perceived expertise:1||persuasive effect:1||publicity:1||regulation policy:1||s health:1||search ad • image search • shopping search • UTAUT • mobile shopping service:1||source credibility:1||source type:1||teenager:1||testimonial advertising:1||the theory of reasoned action:1||가족주의:1||감정:1||개인주의:1||건강신념모델 • 여성암 • 조기 암 검진 • 보건캠페인 • 국가 간 비교연구:1||검색 광고 • 이미지 검색 • 쇼핑 검색 • 통합기술수용모형 • 모바일 쇼핑 서비스:1||경험 개방성:1||공간디자인:1||공익광고:1||광고 리터러시:1||광고규제:1||광고태도:1||광고표현:1||광고활용교육(AIE):1||교육 방법:1||교차광고(크로스미디어광고):1||국가직무능력표준(NCS):1||궐련형 전자담배 • 흡연요인 • 흡연자 태도 • 계획된 행동이론 • 금연캠페인:1||귀인:1||규제정책:1||근접 중심성:1||내셔널리즘:1||뉴미디어:1||뉴미디어광고:1||대학소재지:1||대학홍보:1||디지털미디어:1||리타게팅광고:1||매개 중심성:1||매장 커뮤니케이션:1||멀티광고:1||메시지 유형:1||메시지 프레이밍:1||메시지형태:1||모바일 다이어리기법:1||모바일 동영상광고 ∙광고침입성 ∙맥락일치성 ∙광고혼잡 ∙광고회피:1||모바일 마케팅:1||모바일쿠폰 ∙ 쿠폰제공앱 ∙ 합리적 행동이론 ∙ 기술수용모델 ∙ 판매촉진:1||문화:1||문화마케팅:1||문화차원:1||미디어교육:1||보건커뮤니케이션:1||브랜드 인지도:1||브랜드 팬페이지:1||브랜드 프리미엄가치:1||브랜드 현출성:1||상품 페미니즘:1||상호작용행동:1||설득효과:1||성별효과:1||소비자 인식요인:1||소비자행동:1||소셜미디어 분석:1||속성연계성:1||스포츠 마케팅:1||스포츠마케팅:1||실증형 광고 • 상황적 귀인 • 소비자 태도 • 광고 효과:1||애국 마케팅:1||앰부시마케팅:1||양방향광고:1||여성암:1||오프라인쿠폰:1||온라인쿠폰:1||월드컵:1||이용과 충족:1||전공교육:1||전공교육 • 대학교육 • 광고홍보 교육 • 광고홍보학 전공 • 교육목표 • 교과과정:1||전략 커뮤니케이션:1||정보 공유:1||정보 확산:1||정보원 설득성:1||정보원유형:1||정보적 타인영향력 민감성:1||정보현출성:1||제품보증:1||중국:1||중립주의감정주의:1||증언식광고:1||지각된 상업성:1||지각된 전문성:1||창의성:1||창의적 능력:1||창의적 인성:1||청소년:1||최적 자극수준:1||충동구매 경향성:1||캠페인 메시지:1||퍼블리시티:1||펨버타이징:1||프라이버시 침해 우려:1||프리미엄가격 지불의향:1||플래그십 매장:1||학제 간 융합 • 지식융합교육 • 광고활용교육 • 광고교육 • 광고비평교육:1||합리적 행동이론:1||행위자 네트워크 이론:1||현장실험:1||협동광고:1||후원:1||후원(스폰서십):1||1인 미디어:1||휴대폰:1||AIE:1||AIE (AdvertisingInEducation):1||AIE (advertising in education):1||AIE (advertisingineducation):1||AIE(Advertising In Education):1||Actor Network Theory:1||Advertising:1||Advertising Effectiveness:1||Betweenness Centrality:1||Brand premium value:1||China:1||Closeness Centrality:1||Commodity Feminism:1||Consumer Perception Factors:1||Femvertisng:1||Flagship store:1||Heated tobacco products (HTP) • Factor influencing smoking • Smoker’s attitude • Theory of planned behavior • Antismoking campaign:1||Impulse buying tendency:1||Instore communication:1||Influencer marketing:1||Information– diffusing:1||Informationsharing:1||Memedia:1||Mobile coupon ∙ Couponproviding app ∙ The theory of reasoned action ∙ Technology acceptance model ∙ Sales promotion:1||Mobile video:1||Mobile video advertising ∙Advertising intrusiveness ∙Contextual congruity ∙Advertising clutter ∙ Advertising avoidance:1||NCS • College education • Major education • Advertising and public relations major • Curriculum:1||NCS • 대학교육 • 전공교육 • 광고홍보학 전공 • 교과과정:1||NCS(National Competency Standards) • Advertising and public relations • Major education • Learning transfer • Job satisfaction:1||NCS(국가직무능력표준) • 광고PR • 전공교육 • 학습전이 • 직무만족도:1||National Competency Standards(NCS):1||Oneperson media:1||Openess to experience:1||PPL:1||Perceived commerciality:1||Perceived expertise:1||Privacy concerns:1||Product endorsement:1||Retargeting advertising:1||SNS advertising:1||SNS 광고:1||SNS(social network service):1||Social Network Analysis(SNA):1||Social media:1||Space design:1||Strategic Communication:1||Susceptibility to informative interpersonal influence:1||Willingness to pay premium price:1||Women&apos:1||World Cup:1||ad literacy:1||advertising:1||advertising and PR major:1||advertising and public relations major:1||advertising effect:1||advertising expression:1||advertising regulation:1||attitude toward advertising:1||attribute relevance:1||brand fanpage:1||cancer prevention:1||college marketing:1||crosscultural study:1||crossmedia advertising:1||

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