헤어샵 미용사들의 산화염모제에 대한 인식과 사용실태에 관한 연구

Abstract

The purpose of this study was to examine the awareness of hairdressers on oxidation hairdye as hair coloring performers, their use of hairdye, their hairdye preference, the satisfaction level of customers and what improvements should be made in an effort to provide accurate information on hairdye and step up the sustainable development of the industry. The subjects in this study were the hairstylists who resided in Seoul and Daejeon and were in their 20s to 50s. After a survey was conducted, the answer sheets from 400 respondents were analyzed. The collected data were analyzed by the SPSS(Statistical Package for the Social Science) WIN 18.0, and x2(Chi-square) test, frequency analysis, t-test and one-way ANOVA were carried out. The findings of the study were as follows: The above-mentioned findings of the study suggest that consumers and hairstylists should be helped to have the right understanding of oxidation hairdye, the stability of oxidation hairdye for scalp and hair and their side effects, and that they also should be helped to make the right choice of hairdye in consideration of the given situations. The right understanding of consumers will make it possible to reduce side effects of hair coloring, and they also will be able to put more confidence in hairstylists, which is expected, in turn, to step up the technological development of oxidation hairdye and the development of marketing strategies.