Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs in Review-Posting
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Jong Min | - |
dc.contributor.author | Han, Jeongsoo | - |
dc.contributor.author | Jun, Mina | - |
dc.date.available | 2021-02-22T05:21:44Z | - |
dc.date.issued | 2020-10 | - |
dc.identifier.issn | 1086-4415 | - |
dc.identifier.issn | 1557-9301 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/1143 | - |
dc.description.abstract | This study investigates how the characteristics of mobile devices influence consumer review-posting behavior. We propose that the characteristics of mobile devices affect a consumer's perceived review-posting cost in terms of time and cognitive effort. Our empirical analysis, using field data from Booking.com, shows that the relative ratio of extremely positive and negative reviews via mobile devices is significantly higher than those through nonmobile devices. Of interest, the increased ratio of extremely negative reviews is smaller than that of extremely positive reviews. Our subsequent analyses, using three experimental studies, reveal that our empirical findings can be explained by the changes in perceived review-posting cost via mobile devices. This study provides theoretical implications by demonstrating how the development of mobile technology influences the review rating extremity and revealing its underlying mechanism, which is perceived as the review-posting cost. Our findings also provide useful managerial insights for e-commerce companies in terms of building an effective strategy to encourage consumers to post reviews based on changes in consumers' perceived review-posting costs. | - |
dc.format.extent | 24 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | TAYLOR & FRANCIS LTD | - |
dc.title | Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs in Review-Posting | - |
dc.type | Article | - |
dc.publisher.location | United Kingdom | - |
dc.identifier.doi | 10.1080/10864415.2020.1806468 | - |
dc.identifier.scopusid | 2-s2.0-85092255921 | - |
dc.identifier.wosid | 000575933900003 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.24, no.4, pp 450 - 473 | - |
dc.citation.title | INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | - |
dc.citation.volume | 24 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 450 | - |
dc.citation.endPage | 473 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/10864415.2020.1806468 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127
Copyright©Sookmyung Women's University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.