ScholarWorks@Sookmyung Women's University: Jun, Mi Na

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Jun, Mi Na (전미나)

경상대학 (경영학부)

Research Area: 경영학, 마케팅, Business Administration, Marketing

Tel 02-710-9468
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브랜드애착:2||삶의 만족:2||소비자 삶의 질:2||natural cosmetic brand:2||Selfefficacy:2||online community:2||positive emotions:2||practice:2||Brand attachment:2||영웅적 유명인:2||selfefficacy:2||collective efficacy:2||자아효능감:2||community engagement:2||지식경영:2||Social media:2||authenticity:2||brand activism:2||Knowledge management:2||휴먼브랜드:2||Elevation:1||Emart:1||Empathy:1||Enriching benefits:1||Experiential Purchases:1||Foresight Competition:1||Hallyu:1||Hero:1||Human brand:1||Information sharing behavior:1||Kshopping platforms:1||Kurly:1||LiNing:1||Lush:1||Market Opportunity:1||Material Purchases:1||Mobile devices:1||Narcissistic selfexpression:1||Nintendo:1||Online review:1||Paradigm Shift:1||Powerlessness:1||Quality of life:1||Revenue Management:1||Reviewposting behavior:1||SSG.com:1||Selfconnection:1||Senior consumers:1||ShopUp:1||Social connection:1||Social exchange theory:1||Strategic Customers:1||Sustainable happiness model:1||Walmart:1||and Sky Mavis:1||brand attachment:1||brand identification:1||brand performance:1||community identification:1||community loyalty:1||consumer wellbeing:1||dream brands:1||escapism:1||ideal self:1||ideal social self:1||implicit selftheory:1||internal marketing:1||internal marketing랜드 액티비즘:1||life satisfaction:1||miHoYo:1||negative emotions:1||quality of life:1||social community:1||social wellbeing:1||text mining:1||wellbeing:1||경험소비:1||기업진정성:1||나르시즘적 자아 표현:1||내부 마케팅:1||디지털 소비여건 신뢰:1||디지털 트랜스포메이션:1||러쉬:1||무력감:1||물질소비:1||불안:1||브Lush:1||브랜드 성과:1||브랜드 애착:1||브랜드 지지행동:1||브랜드 행동주의:1||소비자 행동:1||ARC욕구:1||소셜 미디어:1||수익관리:1||시니어 소비자:1||실천:1||일반 유명인:1||일반유명인:1||전략적고객:1||진정성:1||천연화장품 브랜드:1||행동연구:1||현실도피:1||소비자웰빙:1||Aarong:1||Accessibility:1||Anxiety:1||Asian brands:1||Behavioral Study:1||Bilibili:1||Brand endorsement:1||Brand evaluation:1||Brand supportive behavior:1||Celebrity endorser:1||Consumer behavior:1||Corporate authenticity:1||Coupang:1||Crisis Management:1||Customer Experiences:1||Digital consumption trust:1||Digital transformation:1||Donki:1||ESG:1||

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Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127

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