ScholarWorks@Sookmyung Women's University: Jun, Mi Na

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Jun, Mi Na (전미나)

Economics & Business Administration (Division of Business Administration)

Research Area: 브랜드전략, 소비자행동, Brand strategy, Consumer behavior

Tel 02-710-9468
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selfefficacy:3||Brand attachment:3||Selfefficacy:3||natural cosmetic brand:2||Quality of life:2||online community:2||positive emotions:2||practice:2||Human brand:2||영웅적 유명인:2||Online review:2||자아효능감:2||Social media:2||지식경영:2||collective efficacy:2||community engagement:2||Knowledge management:2||authenticity:2||브랜드애착:2||삶의 만족:2||휴먼브랜드:2||소비자 삶의 질:2||brand activism:2||Digital consumption trust:1||Digital transformation:1||Donki:1||ESG:1||Elevation:1||Emart:1||Empathy:1||Employee Satisfaction:1||Enriching benefits:1||Experiential Purchases:1||Foresight Competition:1||GoZayaan:1||Gojek:1||Hallyu:1||Halodoc:1||Hero:1||Hero attachment:1||Hotel industry:1||Human brand loyalty:1||Infectious diseases:1||Information sharing behavior:1||Kshopping platforms:1||KAHI:1||Korean consumer:1||Kurly:1||LiNing:1||Life satisfaction:1||Lush:1||Mahalanobis:1||Market Opportunity:1||Material Purchases:1||Mobile devices:1||Narcissistic selfexpression:1||Nintendo:1||Normative community pressure:1||Online fan community:1||Online fan community engagement:1||Paradigm Shift:1||Positioning:1||Positive Organizational Behavior:1||Powerlessness:1||Prospecs:1||Rebranding:1||Revenue Management:1||Review polarity:1||Review rating:1||Reviewposting behavior:1||SSG.com:1||SelfDetermination Theory:1||Selfconnection:1||Senior consumers:1||Seven and I:1||Shein:1||ShopUp:1||Social connection:1||Social exchange theory:1||Social wellbeing:1||Sports Sponsorship:1||Strategic Customers:1||Sustainable happiness model:1||TikTok:1||Time Perception:1||Travel website:1||U.S. consumer:1||Walking Shoes:1||Walmart:1||Walton:1||Work Experience:1||Working Hours:1||Zenyum:1||and Sky Mavis:1||brand attachment:1||brand awareness:1||brand concept:1||brand identification:1||brand image:1||brand performance:1||community identification:1||ARC needs:1||consumer wellbeing:1||dream brands:1||escapism:1||exposure effect:1||ideal self:1||ideal social self:1||implicit selftheory:1||internal marketing:1||internal marketing랜드 액티비즘:1||life satisfaction:1||lifesatisfaction:1||miHoYo:1||negative emotions:1||product placement:1||quality of life:1||smartphone applications:1||social community:1||social wellbeing:1||stress relief:1||text mining:1||wellbeing:1||경험소비:1||근로 시간:1||긍정조직행동:1||기업진정성:1||나르시즘적 자아 표현:1||내부 마케팅:1||디지털 소비여건 신뢰:1||디지털 트랜스포메이션:1||러쉬:1||무력감:1||물질소비:1||불안:1||브Lush:1||브랜드 성과:1||브랜드 애착:1||브랜드 지지행동:1||브랜드 행동주의:1||소비자 행동:1||소비자웰빙:1||소셜 미디어:1||수익관리:1||시간 인식:1||시니어 소비자:1||실천:1||업무경험:1||일반 유명인:1||일반유명인:1||자기 결정이론:1||전략적고객:1||직원 만족도:1||진정성:1||천연화장품 브랜드:1||행동연구:1||현실도피:1||community loyalty:1||ARC욕구:1||Aarong:1||Accessibility:1||Amul:1||Anxiety:1||Asian brands:1||Behavioral Study:1||Bilibili:1||Brand endorsement:1||Brand evaluation:1||Brand supportive behavior:1||CASETiFY:1||Celebrity:1||Celebrity endorser:1||Consumer Online review:1||Consumer behavior:1||Corporate authenticity:1||Coupang:1||Covid19:1||Crisis Management:1||Cultural comparison:1||Customer Experiences:1||

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Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127

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