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스키리조트 CRM요인이 고객가치, 신뢰, 만족 및 고객충성도에 미치는 영향The Effect of Ski Resort CRM factor on Customer Value, Trust, Satisfaction and Customer Loyalty
- Other Titles
- The Effect of Ski Resort CRM factor on Customer Value, Trust, Satisfaction and Customer Loyalty
- Issue Date
- May-2013
- Publisher
- 한국사회체육학회
- Keywords
- CRM; value; trust; satisfaction; customer loyalty
- Citation
- 한국사회체육학회지, v.52, pp 269 - 280
- Pages
- 12
- Journal Title
- 한국사회체육학회지
- Volume
- 52
- Start Page
- 269
- End Page
- 280
- ISSN
- 1229-358X
- Abstract
- The purpose of this study is to provide useful and fundamentadl ata for developing ski resort by analyzing how ski resort CRM influences on customer value, trust, satisfaction and customer loyalty. 291 people were sampled for this study. And frequency analysis, exploratory factor analysis, reliability analysis,correlation analysis and multiple regression analysis were carried out through SPSS WIN 18.0. The results of this study are as follows. First, ski resort CRM factor partially influenced on customer value, trust, and satisfaction. Secondly, ski rsort CRM factor partially influenced on customer loyalty. Thirdly, customer value, trust, and satisfaction influenced on customer loyalty.
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Collections - 이과대학 > 체육교육과 > 1. Journal Articles
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