발효화장품의 인식 및 구매행동에 관한 연구

Abstract

This study carried out a survey on consumers' future accessibility and purchase behavior on fermented cosmetics targeting samples of totally 402 women in capital area and Busan & Gyeongnam area. As a result, this study could come to the following findings :First, as a result of examining general awareness of fermented cosmetics, the response as saying of having experience of having ever been heard of fermented cosmetics was indicated to be mostly high with 74.4% of the whole. Fermented cosmetics were being recognized as cosmetics that skin breathes owing to cell regeneration or as safe cosmetics with less trouble. Second, examining purchase behaviors in user groups of fermented cosmetics, a distribution route of fermented cosmetics in the user group of fermented cosmetics was indicated to be the largest in door-to-door sale. As for effect that was indicated compared to general cosmetics after using, the response as saying that skin came to be moist and elastic. Third, as for the characteristics in the non-user group of fermented cosmetics, the response as saying of having intention of purchasing after seeing description on fermented cosmetics was indicated to be 65.5%. Its reason was the largest in response as saying of a reason that efficacy is likely to be excellent.