低價 化粧品에 대한 消費者 認識 및 使用實態에 관한 硏究

Abstract

Low-priced cosmetics that were first launched in the market in 2002 were initially well received by younger consumers due to their price competitiveness, and the market of these cosmetics has lately been extended to middle-aged consumer groups thanks to the spread of information on various kinds of low-priced cosmetics. Another reason is that there is an increase in the number of consumers who make a rational choice because the existing social perception that more expensive cosmetics is more effective is gradually rooted out. The findings of the study illustrated that the female adult residents in the city of Gwangju had a lot of interest in low-priced cosmetics but weren't satisfied a lot with the cosmetics. The nonusers of low-priced cosmetics had a strong intention to use the cosmetics in the future, which showed that there is a bright future for the low-priced cosmetic market. Therefore cosmetic manufacturers should improve their labeling to show ingredients in detail and should release objective information on effects.