리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader
- Other Titles
- The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader
- Authors
- 김미경
- Issue Date
- Dec-2012
- Publisher
- 한국패션비즈니스학회
- Keywords
- fashion politics phenomenon(패션 폴리틱스 현상); popular culture(대중문화); commercial(상업성); conformity(동조성); semiotics symbolism(기호적 상징성)
- Citation
- 패션 비즈니스, v.16, no.5, pp 88 - 105
- Pages
- 18
- Journal Title
- 패션 비즈니스
- Volume
- 16
- Number
- 5
- Start Page
- 88
- End Page
- 105
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/12057
- ISSN
- 1229-3350
2288-1867
- Abstract
- The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.
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Collections - 대학 > 기초교양대학 > 기초교양학부 > 1. Journal Articles
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