The Impacts of Health Claims and Nutrient Ad Disclosures of Fast Food Menu Items on Consumer Selection Attributes
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 황정진 | - |
dc.contributor.author | 윤혜원 | - |
dc.date.available | 2021-02-22T13:01:00Z | - |
dc.date.issued | 2012-08 | - |
dc.identifier.issn | 1229-1838 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/12176 | - |
dc.description.abstract | The purpose of this study was to examine how the health claims stating food quality and wholesomeness would influence consumer selection attributes of fast food menu items, when the health claims were presented with nutrient ad disclosures. The results indicated that 1) when the nutrient ad disclosures included favorable nutrition information, nutrient ad disclosures including health claims conditions led to significantly more favorable evaluations of selected fast food menu items than did nutrient ad disclosures only conditions. 2) However, when the nutrient ad disclosures contained unfavorable nutrition information, no significant difference was found between nutrient ad disclosure including health claims conditions and nutrient ad disclosures only conditions in terms of the evaluations of the fast food meals. These findings implied that for the maximum impacts of the promotional efforts of fast food menu items (i.e., health claims), restaurateurs should disclose nutrition information while increasing healthy menu items (e.g., salad menus, grilled chicken menus,baked French fries, etc.) including healthy nutrients (i.e., low calories, low fat, high protein, low cholesterol, and low sodium). | - |
dc.description.abstract | 본 논문의 연구목적은 패스트푸드의 질과 건강에 대한 유익함을 나타내는 health claims이 nutrient ad disclosures와 함께 제시되었을 때, 이 health claims이 소비자의 패스트푸드 선택속성에 어떻게 영향을 미치는지 조사하기 위함이다. 연구결과에 따르면, 1) nutrient ad disclosures가 선호적인 영양정보를 가지고 있을 때, nutrient ad disclosures + health claims condition은 nutrient ad disclosures only condition보다 선택된 패스트푸드에 대해서 통계적으로 유의하게 더 높은 선호적인 평가를 이끌어냈다. 2) 그러나, nutrient ad disclosures가 비선호적인 영양정보를 포함하고 있을 때는 이 두 conditions 사이에서 통계적으로 유의한 차이는 발견되지 않았다. 이 결과를 바탕으로 본 연구는 패스트푸드 마케터들에게 health claims과 같은 promotional efforts를 사용할 때 이에 대한 최대한의 효과를 얻기 위해서는 선호적인 영양정보를 가진 메뉴아이템에 사용해야 하며, 그러기 위해서는 선호적인 영양성분을 가지고 있는 건강 메뉴 아이템들을 늘리는 노력을 경주해야 한다고 조언한다. | - |
dc.format.extent | 26 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | 한국외식경영학회 | - |
dc.title | The Impacts of Health Claims and Nutrient Ad Disclosures of Fast Food Menu Items on Consumer Selection Attributes | - |
dc.title.alternative | The Impacts of Health Claims and Nutrient Ad Disclosures of Fast Food Menu Items on Consumer Selection Attributes | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 외식경영연구, v.15, no.4, pp 153 - 178 | - |
dc.citation.title | 외식경영연구 | - |
dc.citation.volume | 15 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 153 | - |
dc.citation.endPage | 178 | - |
dc.identifier.kciid | ART001690434 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Nutrition information | - |
dc.subject.keywordAuthor | Fast food | - |
dc.subject.keywordAuthor | Health claims | - |
dc.subject.keywordAuthor | Consumer selection | - |
dc.identifier.url | https://scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010024020847# | - |
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