유통 하부구조 상의 대리점 창업자 관점에서 본 유통 관계구조와 유통성과 간의 관계에 관한 실증적 연구 : 4가지 유통 관계구조 유형을 중심으로

Abstract

Channel structure is closely related to channel performance. Channel managers try to gain control over channel operations by creating a coordinated and programmed system of participating organizations in the channel system. This channel arrangement is called vertical integration. This study examines the effect of the vertical integration on the performance from the perspectives of channel entrepreneurs. This study suggests that channel performance consists of efficiency, effectiveness, and adaptiveness; and different vertical integration approaches have varying impact upon each performance dimension. In this study, performance rank order of channel structure types in terms of two structural dimensions was tested and suggested.