유통경로 지배구조 유형과 유통성과 간의 관계에 관한 실증적 연구: 수출유통구조 전략에 관한 시사점The Effects of Alternative Channel Integration Structures on the Channel Performance: An Implication for Export Channel Strategy
- Other Titles
- The Effects of Alternative Channel Integration Structures on the Channel Performance: An Implication for Export Channel Strategy
- Authors
- 김규동
- Issue Date
- Jun-2012
- Publisher
- 한국통상정보학회
- Keywords
- 수출유통경로; 지배구조; 관계구조; 수출경로통합유형; 유통성과; Export channel management; Channel integration; Channel Performance; Channel Control; Export channel management; Channel integration; Channel Performance; Channel Control
- Citation
- 통상정보연구, v.14, no.2, pp 81 - 119
- Pages
- 39
- Journal Title
- 통상정보연구
- Volume
- 14
- Number
- 2
- Start Page
- 81
- End Page
- 119
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/12218
- DOI
- 10.15798/kaici.14.2.201206.81
- ISSN
- 1598-7604
- Abstract
- In order to maintain high level of control over and close coordination of foreign marketing activities, export manufacturers often consider vertical integration strategy into global distribution. However, full integration is not always a feasible option. The purpose of this study is to investigate the alternative ways to achieve optimal level of control over export channel system for desirable channel performance. This study investigates different options for integration of the vertical channel structure, and examines their effect on the performance. The findings of this study suggest different combination of ownership and coordination level has varying impact upon channel performance: efficiency, effectiveness, and adaptiveness. This implies exporters may achieve desirable performance control over export channel without fully integrating the channel via ownership.
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