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Mobile advertising model in N-Screen environment for CSCW
- Authors
- Kaasinen A.; Yoon Y.-I.
- Issue Date
- Dec-2012
- Keywords
- Computer-Supported Cooperative Work; Context-Awareness; Data Stream; Generating Services; N-Screen; Situation-Awareness; Smart Device; Smart Digital Display
- Citation
- 2012 7th International Conference on Computing and Convergence Technology (ICCCT), v.2013-JUNE, pp 140 - 143
- Pages
- 4
- Journal Title
- 2012 7th International Conference on Computing and Convergence Technology (ICCCT)
- Volume
- 2013-JUNE
- Start Page
- 140
- End Page
- 143
- ISSN
- 0000-0000
- Abstract
- People have multiple smart devices these days, such as smart phones, tablet computers and smart TVs among others. So now it is possible to offer advertisements everywhere. There is also an emerging technology with public Smart Digital Displays, which can be interacted with by smart mobile devices, by using the displays' touchscreen and other ways. Those displays offer a great chance for different companies to provide useful and interactive advertising for the customers. This is made possible by the Computer-Supported Cooperative Work and N-Screen technologies. And with the help of those technologies, it is possible to spread the advertisements to many more potential customers, because customers can share their experiences with their friends. © 2012 AICIT.
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