A meta-analysis of advanced UTAUT variables in the ICT industry: An analysis of published papers in Korean journals

Abstract

The unified theory of acceptance and use of technology (UTAUT) has improved the technology acceptance model (TAM), and it is a model that has been presented and used recently in various fields of research to accept new technologies and new products. In this study, the results of main and additional variables are presented and analyzed through a meta-analysis of variables used in UTAUT research. The meta-analysis showed that hedonic motivation, attitude, and perceived enjoyment showed a high effect as additional variables. Security was also shown to be highly utilized but the effect size was small, which means that careful attention needs to be paid to the choice of variables. We analyzed the Korean information and communication technology (ICT) industry and presented the results of key variables in the ICT industry. Our results showed that the ICT service industry has a high effect size with attitude, security, and innovativeness.