The impact of accessibility of mobile devices on the intention to post online reviews
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Han, Jeongsoo | - |
dc.contributor.author | Jun, Mina | - |
dc.date.accessioned | 2022-04-19T09:04:06Z | - |
dc.date.available | 2022-04-19T09:04:06Z | - |
dc.date.issued | 2021-09 | - |
dc.identifier.issn | 2444-8451 | - |
dc.identifier.issn | 2444-8494 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/146374 | - |
dc.description.abstract | Purpose: The purpose of this paper is to investigate how the characteristic of mobile devices, particularly high accessibility, influences a consumer's intention to post an online review depending on the valence of consumption experiences. Design/methodology/approach: This paper employs a between-subject design of experimental study based on different scenarios with 378 participants. A pretest is conducted to confirm that participants perceive the experimental scenarios as intended prior to proceeding with the main experimental study. Findings: The authors’ experimental analysis shows that the intention to post a review of extreme positive and negative experiences is significantly higher when the level of accessibility for review-posting is high. By contrast, the intention to post a review of neutral consumption experiences is neither higher nor lower regardless of the level of accessibility. Originality/value: The findings of this paper contribute to a better understanding of online reviews by demonstrating how high accessibility for review-posting have differential influences on the intentions to post online reviews depending on the valence of consumer experiences. The findings provide important theoretical and managerial implications. © 2021, Jeongsoo Han and Mina Jun. | - |
dc.format.extent | 13 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | Emerald Group Holdings Ltd. | - |
dc.title | The impact of accessibility of mobile devices on the intention to post online reviews | - |
dc.type | Article | - |
dc.publisher.location | 영국 | - |
dc.identifier.doi | 10.1108/EJMBE-07-2020-0185 | - |
dc.identifier.scopusid | 2-s2.0-85115113336 | - |
dc.identifier.wosid | 000754764200006 | - |
dc.identifier.bibliographicCitation | European Journal of Management and Business Economics, v.30, no.3, pp 386 - 398 | - |
dc.citation.title | European Journal of Management and Business Economics | - |
dc.citation.volume | 30 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 386 | - |
dc.citation.endPage | 398 | - |
dc.type.docType | Article | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | esci | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | SOCIAL-EXCHANGE | - |
dc.subject.keywordPlus | CUSTOMER REVIEWS | - |
dc.subject.keywordPlus | SCREEN SIZE | - |
dc.subject.keywordPlus | KNOWLEDGE | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | HELPFULNESS | - |
dc.subject.keywordPlus | COMMUNITIES | - |
dc.subject.keywordPlus | DISCLOSURE | - |
dc.subject.keywordPlus | RATINGS | - |
dc.subject.keywordPlus | MATTER | - |
dc.subject.keywordAuthor | Accessibility | - |
dc.subject.keywordAuthor | Mobile devices | - |
dc.subject.keywordAuthor | Online review | - |
dc.subject.keywordAuthor | Review-posting behavior | - |
dc.subject.keywordAuthor | Social exchange theory | - |
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