Business Model 특허분석을 통한 모바일 서비스 연구A Study on Mobile Service through Analysis of Business Model Patents
- Other Titles
- A Study on Mobile Service through Analysis of Business Model Patents
- Authors
- 이홍주; 장태우; 양현림; 오호연
- Issue Date
- Dec-2016
- Publisher
- 한국경영공학회
- Keywords
- Business Model Patent; Service Trends; Patents Text Mining; ARM; Co-Occurrence Matrix; CASA plot
- Citation
- 한국경영공학회지, v.21, no.4, pp 71 - 89
- Pages
- 19
- Journal Title
- 한국경영공학회지
- Volume
- 21
- Number
- 4
- Start Page
- 71
- End Page
- 89
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/147010
- ISSN
- 2005-7776
- Abstract
- his study proposes a new approach on how to analyze business trends from business model patents. From IPC:G06Q(Business Model) patents in mobile industry, we analyzed abstract data using Association-Rule Text Mining and Co-Occurrence Matrix analysis. Those two techniques were complementary to each other, and we could find out the trends of mobile industry. We also suggest CASA plot, which is a great method to illustrate the service trends. It includes the informations of keyword-importance, frequency and centrality. Using CASA plot, we could have a single view of the understanding movement in mobile industry by year.
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