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A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?

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dc.contributor.authorChung K. Kim-
dc.contributor.authorMina Jun-
dc.contributor.authorJeongsoo Han-
dc.contributor.authorMiyea Kim-
dc.contributor.authorJungung Park-
dc.contributor.authorJoshua Y. Kim-
dc.date.accessioned2022-04-19T10:23:38Z-
dc.date.available2022-04-19T10:23:38Z-
dc.date.issued2012-10-
dc.identifier.issn1598-7868-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/147570-
dc.description.abstractThe success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the “Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the ‘Korean style discount store’. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's ef-
dc.format.extent20-
dc.language영어-
dc.language.isoENG-
dc.publisher한국마케팅학회-
dc.titleA Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?-
dc.typeArticle-
dc.publisher.location대한민국-
dc.identifier.bibliographicCitation아시아마케팅저널, v.14, no.3, pp 7 - 26-
dc.citation.title아시아마케팅저널-
dc.citation.volume14-
dc.citation.number3-
dc.citation.startPage7-
dc.citation.endPage26-
dc.identifier.kciidART001707657-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskci-
dc.subject.keywordAuthorEmart-
dc.subject.keywordAuthorWalmart-
dc.subject.keywordAuthorCrisis Management-
dc.subject.keywordAuthorForesight Competition-
dc.subject.keywordAuthorParadigm Shift-
dc.identifier.urlhttps://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE10565263-
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