A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?
DC Field | Value | Language |
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dc.contributor.author | Chung K. Kim | - |
dc.contributor.author | Mina Jun | - |
dc.contributor.author | Jeongsoo Han | - |
dc.contributor.author | Miyea Kim | - |
dc.contributor.author | Jungung Park | - |
dc.contributor.author | Joshua Y. Kim | - |
dc.date.accessioned | 2022-04-19T10:23:38Z | - |
dc.date.available | 2022-04-19T10:23:38Z | - |
dc.date.issued | 2012-10 | - |
dc.identifier.issn | 1598-7868 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/147570 | - |
dc.description.abstract | The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the “Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the ‘Korean style discount store’. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's ef | - |
dc.format.extent | 20 | - |
dc.language | 영어 | - |
dc.language.iso | ENG | - |
dc.publisher | 한국마케팅학회 | - |
dc.title | A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart? | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 아시아마케팅저널, v.14, no.3, pp 7 - 26 | - |
dc.citation.title | 아시아마케팅저널 | - |
dc.citation.volume | 14 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 7 | - |
dc.citation.endPage | 26 | - |
dc.identifier.kciid | ART001707657 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Emart | - |
dc.subject.keywordAuthor | Walmart | - |
dc.subject.keywordAuthor | Crisis Management | - |
dc.subject.keywordAuthor | Foresight Competition | - |
dc.subject.keywordAuthor | Paradigm Shift | - |
dc.identifier.url | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE10565263 | - |
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