챠브(CHAV) 패션 특성 연구A Study of Characteristics of CHAV Fashion
- Other Titles
- A Study of Characteristics of CHAV Fashion
- Authors
- 양숙희; 윤영
- Issue Date
- Dec-2007
- Publisher
- 한국복식학회
- Keywords
- Chav(챠브); Culture(문화); Fashion(패션)攀본 연구는 2006년도 숙명여자대학교 연구비 지원을 받아 진행된 연구임.Corresponding author: Sook-Hi Yang; e-mail: yy1104@hanmail.net攀攀
- Citation
- 복식, v.57, no.10, pp 1 - 10
- Pages
- 10
- Journal Title
- 복식
- Volume
- 57
- Number
- 10
- Start Page
- 1
- End Page
- 10
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/14834
- ISSN
- 1229-6880
- Abstract
- The 21th century is the time-area where knowledge, information and culture are considered as the pivotal factor for keeping society. Thus, this affects every part which consists of culture. By 2000, various cultural changes create several culture trends all over the world. Above all, advent of CHAV is the remarkable cultural phenomenon because of its life style, fashion and self-awareness. This study analyzes CHAV's life style and fashion based on regarding it as subordinate culture. In terms of these aspects , CHAV's fashion can be divided into three parts by its inner and outer traits. The first is merrymaking style which is composed of combination, parody and excessive decoration of different factors. This is a kind of Pop-Art style that imitates mass consuming culture. The second is ostentation style which emphasizes CHAV's traits and acts group behavior. The third is violence style. CHAV tries to appear violent and indifferent for gaining their rights and power. As a result, CHAV is the rebounding phenomenon that means psychological fear and conflict which neglected people have to resist official authority.
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Collections - 생활과학대학 > 의류학과 > 1. Journal Articles
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