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브랜드 상향확장에 따른 확장제품의 광고전략에 관한 연구
- Issue Date
- Dec-2003
- Publisher
- 숙명여자대학교 경제경영연구소
- Citation
- 경제경영논집, v.33, no.2, pp 133 - 158
- Pages
- 26
- Journal Title
- 경제경영논집
- Volume
- 33
- Number
- 2
- Start Page
- 133
- End Page
- 158
- ISSN
- 1229-1900
- Files in This Item
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Collections - 경상대학 > 경영학부 > 1. Journal Articles
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