정권변화에 따른 한국5대그룹 기업PR광고의 내용분석- 노태우정권, 김영삼정권 10년간의 신문광고를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 유종숙 | - |
dc.date.accessioned | 2022-04-19T12:21:53Z | - |
dc.date.available | 2022-04-19T12:21:53Z | - |
dc.date.issued | 2002-06 | - |
dc.identifier.issn | 1227-8181 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/149322 | - |
dc.format.extent | 23 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국방송광고공사 | - |
dc.title | 정권변화에 따른 한국5대그룹 기업PR광고의 내용분석- 노태우정권, 김영삼정권 10년간의 신문광고를 중심으로 | - |
dc.title.alternative | Corporate PR advertising contents analysis of korean top 5 conglomerates according to the change of administration - In 10 years Newspaper Advertisements of Noh Tae Woo and Kim Yong Sam Administrations | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 광고연구, no.55, pp 87 - 109 | - |
dc.citation.title | 광고연구 | - |
dc.citation.number | 55 | - |
dc.citation.startPage | 87 | - |
dc.citation.endPage | 109 | - |
dc.identifier.kciid | ART000884914 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | 공익광고 | - |
dc.subject.keywordAuthor | 주제변천 경향 | - |
dc.subject.keywordAuthor | 헤드라인의 표현유형 | - |
dc.subject.keywordAuthor | 본문의 표현유형 | - |
dc.identifier.url | http://dl.nanet.go.kr/SearchDetailView.do?sysid=openapi&cn=KINX2002062263 | - |
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