프로야구 관중의 소비자 행동에 관한 연구 -대구, 부산 구단을 중심으로

Abstract

The conclusion of this study were as follows; The First, the most of consume in professional baseball league is made by males, twenties and below 500,000won income. The Second, friend or lovers visit the game usually and it takes 30min to 1 hour, and mostly it cost 5,000won to 10,000won per person, especially for snacks. The number of watching games last year turned out below once and more than ten time to be the most. The third, they show negative recognition about the spectator attracting factors in conveniences, food services, parking facilities, spectators control and price factors. The show positive responses about the game related factors. The require improvement of game facilities, fan service, game abilities in order. The fourth, they show extreme support about the reason of the team supporting continuous support of the team and purchase intention in recognition of team loyalty factors. They are positive in team attachment, self-expression, game interest, team record and fan service areas.