COVID-19 확산이 승마이용에 미친 영향과 승마산업의 발전방향

Abstract

The purpose of this study is to provide materials necessary for expanding and activating the equestrian base by comparatively analyzing data related to the use of horseback riding in the era of COVID-19. To this end, the following conclusions were drawn focusing on horse industry statistics, support projects and funds. First, due to the spread of COVID-19, the number of horseback riders decreased, but most of them were just someone who enjoys going out on the occasional riding rather than regular riders. Second, as a result of low execution rate of the government plans for students to experience horseback riding, the regular riders decrease about 25% in 2020. Third, the sales of equestrian facilities decreased by 28.5%, the number of employees at equestrian facilities decreased by about 12.5%, and the total number of horses decreased by about 6.4%. Fourth, for people who rides horses both in 2019 and 2020, the number of ridings decrease about once a year, but the impact from COVID-19 was only 0.4 times. As for the considerations to ride, tourism purpose was 44.6% in 2020, (in comparison 66.2% in 2019), and the proportion of environmental factors (location, facilities) increased by about 3 to 14%. In addition, the proportion of regular horseback riders in 2020 increased by 3.3%.