스크린골프장의 물리적환경이 여가몰입 및 고객만족에 미치는 영향

Abstract

This study is to identify the relationship among physical environment, leisure flow and consumer satisfaction in screen golf. As for the research method, an offline survey and an online survey were conducted, and the data of 499 people were finally used for the analysis. SPSS 21.0 program was used. Frequency analysis, internal consistency, exploratory factor analysis, correlation analysis, and multiple regression analysis were used. The results of this study are as follows: First, it was found that the physical environment of screen golf had a partial influence on leisure flow. Second, it was found that leisure flow affects customer satisfaction. Third, it was found that the physical environment of screen golf partially affects customer satisfaction. The results of the research are summarized as follows. The physical environment of screen golf affects leisure immersion and customer satisfaction. Therefore, a strategy for the physical environment of screen golf is necessary.