현대 광고에 나타난 남성 신체 이미지에 관한 연구A Study on the Male Body Image Expressed in Modern Advertisements
- Other Titles
- A Study on the Male Body Image Expressed in Modern Advertisements
- Authors
- 양숙희; 양희영
- Issue Date
- Feb-2006
- Publisher
- 한국의류학회
- Keywords
- Male body image; Accommodation; Disobedience; Discipline; Reformation; 남성 신체 이미지; 적응; 위반; 훈련; 재구성; Male body image; Accommodation; Disobedience; Discipline; Reformation; 남성 신체 이미지; 적응; 위반; 훈련; 재구성
- Citation
- 한국의류학회지, v.30, no.2, pp 326 - 337
- Pages
- 12
- Journal Title
- 한국의류학회지
- Volume
- 30
- Number
- 2
- Start Page
- 326
- End Page
- 337
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/15377
- ISSN
- 1225-1151
2234-0793
- Abstract
- Self-immersed narcissism image that had been limited only a feminine image has being represented as a new masculinity image through various fashion magazine and TV advertisements. Besides, this makes a contribution of enlargement of concern about the beauty and fashion of the male. In the past, fashion has been created through the fetishism about the female body. But, new male image has been changed during only 30-40 years compared with the traditional various social, cultural, sexual body images had been changed for a long time. On the contrary, changed modern male image removes the interval of difference between the male and the female image. Now, representative techniques of the masculinity perform both accommodation and disobedience against social and cultural rules. Social body, which has been understood that appearance represents almost all things, makes the good use of the space of discipline and reformation. This paper is tended to grasp the characteristics of male body image expressed modern male fashion and TV advertisements based on the examination about the changed male body image.
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