Analysis on Communication Strategies of Food Culture Based on SMCR Model

Abstract

China's food culture is so colorful that it is inseparable from the fact that the Chinese nation is a multi-ethnic group. It is related to the strong cultural foundation of the Chinese nation. China culture, including food culture, is not a single national culture among the Chinese nation, but a culture that integrates all ethnic groups in China. Food culture is the product of people's exploration and development in the process of long-term production and life, which has the characteristics of a long history of inheritance, rich components and relatively complex information and related ecosystems. In this paper, Bello's SMCR model is selected to explore the corresponding relationship between SMCR communication elements and food culture communication elements, and the present situation of food culture communication in the new media era is discussed from the viewpoint and metaphor of communication model, and the food culture communication is considered. From the perspective of communication content, it is suggested to promote the source cooperation of food culture and optimize the content of food culture; From the perspective of communication channel, it is suggested to build a three-dimensional food culture communication channel; From the perspective of communication recipients, it is suggested to be guided by the needs of the audience and interact with the audience in time. © 2023 IEEE.