청년기 소비자의 라이프스타일과 점포속성 중요도가 패션점포 선택에 미치는 영향The Influence of Lifestyle and Importance of Store Attribute upon Fashion Store Selection of Adolescence Consumers
- Other Titles
- The Influence of Lifestyle and Importance of Store Attribute upon Fashion Store Selection of Adolescence Consumers
- Authors
- 이은실; 이선재
- Issue Date
- Jan-2004
- Publisher
- 한국복식학회
- Keywords
- 청년기 소비자; 라이프스타일; 점포속성 중요도; 패션점포선호도; adolescence consumer; lifestyle; importance of store attribute; preference of fashion store
- Citation
- 복식, v.54, no.1, pp 53 - 68
- Pages
- 16
- Journal Title
- 복식
- Volume
- 54
- Number
- 1
- Start Page
- 53
- End Page
- 68
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/16101
- ISSN
- 1229-6880
- Abstract
- The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea.Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store(R =.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center(R =.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R= .109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market(R =.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.
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