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MDPREF and Perceptual Map via INDSCAL Method
- Issue Date
- Sep-2003
- Publisher
- 한국데이터정보과학회
- Citation
- 한국데이터정보과학회지, v.14, no.3, pp 501 - 510
- Pages
- 10
- Journal Title
- 한국데이터정보과학회지
- Volume
- 14
- Number
- 3
- Start Page
- 501
- End Page
- 510
- ISSN
- 1598-9402
- Abstract
- Ordinary computer program in the context of MDS for providing separate graphs according to "individuals" is usually referred to as INDSCAL(individua1 difference scaling), which enables one to detect dissimilarities between "subjects". This article is concerned with applications of INDSCAL concept to MDPREF and perceptual map. Related algorithm is presented and is implemented through illustrative analysis of Korean credit card data.
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