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뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로-

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DC FieldValueLanguage
dc.contributor.author이청순-
dc.contributor.author이승희-
dc.date.available2021-02-22T05:26:19Z-
dc.date.created2020-09-03-
dc.date.issued2020-02-
dc.identifier.issn1229-3350-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/1646-
dc.description.abstractThe purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for thise analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea’s official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as ‘star’, ‘show/exhibition’, ‘product’, ‘shop’, ‘fashion film’, ‘designer’, or ‘event’, included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into ‘professional production highlight’, ‘professional production private’, ‘UCC’ or ‘GIF’ videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a ‘star’ type post with ‘professional production private’ video content was most popular. The selection of production method is therefore important even given the same type of content.-
dc.language한국어-
dc.language.isoko-
dc.publisher한국패션비즈니스학회-
dc.title뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로--
dc.title.alternativeA Study on the Interest of SNS Users according to New Media Fashion Content Types –Focus on Vogue Korea’s Official Instagram--
dc.typeArticle-
dc.contributor.affiliatedAuthor이승희-
dc.identifier.doi10.12940/jfb.2020.24.1.75-
dc.identifier.bibliographicCitation패션 비즈니스, v.24, no.1, pp.75 - 87-
dc.relation.isPartOf패션 비즈니스-
dc.citation.title패션 비즈니스-
dc.citation.volume24-
dc.citation.number1-
dc.citation.startPage75-
dc.citation.endPage87-
dc.type.rimsART-
dc.identifier.kciidART002561785-
dc.description.journalClass2-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskci-
dc.subject.keywordAuthor뉴미디어 패션 콘텐츠-
dc.subject.keywordAuthor인스타그램-
dc.subject.keywordAuthor비디오 클립-
dc.subject.keywordAuthor조회수-
dc.subject.keywordAuthor패션 매거진-
dc.subject.keywordAuthornew media fashion contents-
dc.subject.keywordAuthorInstagram-
dc.subject.keywordAuthorshort video-
dc.subject.keywordAuthorview-
dc.subject.keywordAuthorfashion magazine-
dc.identifier.urlhttp://kiss.kstudy.com/thesis/thesis-view.asp?key=3753450-
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