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Results 1-2 of 2 (Search time: 0.002 seconds).
How Hero Attachment Affects Corporate Authenticity and Consumer’s Quality of Life
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전미나
; 김정구
Article
Issue Date
2020
Citation
소비문화연구, v.23, no.1, pp 19 - 40
Publisher
한국소비문화학회
Strong Attachment to Heroes: How Does It Occur and Affect People’s Self-Efficacy and Ultimately Quality of Life?
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전미나
; 김정구; 한정수; 김미예; 김영재
Article
Issue Date
2016
Citation
Applied Research in Quality of Life, v.11, no.1, pp 271 - 291
Publisher
Springer Verlag
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Brand attachment
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Brand supportive behavior
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Corporate authenticity
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Hero
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Hero attachment
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