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Results 1-2 of 2 (Search time: 0.004 seconds).
Using Coupons in the New Era: A Cross-Cultural Analysis of Attitudes and Behaviors toward Offline Coupons and Online Coupons
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한규훈
; 이세진
Article
Issue Date
2008
Citation
마케팅관리연구, v.13, no.2, pp 59 - 79
Publisher
한국마케팅관리학회
A Cross-Cultural Investigation of Emotional Expressions in Advertising: Based on TV Commercial Analyses of Four Countries
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한규훈
; 전영우
Article
Issue Date
2008
Citation
광고연구, v.80, pp 131 - 152
Publisher
한국방송광고공사
1
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Author
Han, Kyoo Hoon
2
이세진
1
전영우
1
Subject
advertising expression
1
consumer attitude
1
cross-cultural study
1
cross-national analysis
1
cultural dimension
1
emotion
1
neutrality-affectivity
1
offline coupon
1
online coupon
1
optimum stimulation level
1
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Date Issued
2008
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광고연구
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마케팅관리연구
1
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