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소비자의 자기해석 성향과 인지욕구가 사회공헌활동 기업태도에 미치는 영향
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남아영;
이유리
Article
Issue Date
2020
Citation
서비스마케팅저널, v.13, no.2, pp 37 - 49
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서비스마케팅학회
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Author
Lee, Yoo Ri
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Independent self
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Interdependent self
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Need for cognition
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Self-construal
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독립적 자기해석
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사회공헌활동
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인지욕구
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2020
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서비스마케팅저널
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