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해외 뉴스 매체에서 다양화하는 한국의 브랜드 이미지
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이병종
Article
Issue Date
2014
Citation
광고학연구, v.25, no.2, pp 91 - 115
Publisher
한국광고학회
한국 신문에 나타난 미국의 이미지: 한국에서 미국의 공공외교는 성공하고 있는가?
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이병종
Article
Issue Date
2014
Citation
광고학연구, v.25, no.6, pp 195 - 217
Publisher
한국광고학회
1
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Lee, Byung Jong
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국가 이미지
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international news
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Korea-U.S. relations
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national brand
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news frame
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