HOW DO JOURNALISTS EXPRESS THEIR PERCEPTIONS OF PUBLIC RELATIONS ON TWITTER?
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yoo, Jae-Woong | - |
dc.contributor.author | Jo, Samsup | - |
dc.date.available | 2021-03-12T06:40:47Z | - |
dc.date.created | 2020-09-03 | - |
dc.date.issued | 2014-08 | - |
dc.identifier.issn | 0301-2212 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/17496 | - |
dc.description.abstract | We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tweets to PR publicity, image, persuasion campaigns, and marketing efforts to promote an organization's position. A salient finding was that more journalists perceived PR more neutrally or positively than previously. The results suggest a need for systematic and continual efforts to deliver an accurate picture of PR geared to media journalists. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | SOC PERSONALITY RES INC | - |
dc.title | HOW DO JOURNALISTS EXPRESS THEIR PERCEPTIONS OF PUBLIC RELATIONS ON TWITTER? | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Jo, Samsup | - |
dc.identifier.doi | 10.2224/sbp.2014.42.7.1175 | - |
dc.identifier.scopusid | 2-s2.0-84928163416 | - |
dc.identifier.wosid | 000340427200012 | - |
dc.identifier.bibliographicCitation | SOCIAL BEHAVIOR AND PERSONALITY, v.42, no.7, pp.1175 - 1182 | - |
dc.relation.isPartOf | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.title | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.citation.volume | 42 | - |
dc.citation.number | 7 | - |
dc.citation.startPage | 1175 | - |
dc.citation.endPage | 1182 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.subject.keywordPlus | RELATIONS PRACTITIONERS | - |
dc.subject.keywordPlus | DIMENSIONS | - |
dc.subject.keywordPlus | MANAGEMENT | - |
dc.subject.keywordAuthor | public relations | - |
dc.subject.keywordAuthor | journalists | - |
dc.subject.keywordAuthor | social media | - |
dc.subject.keywordAuthor | - | |
dc.subject.keywordAuthor | microblog messages | - |
dc.subject.keywordAuthor | tweets | - |
dc.identifier.url | https://www.ingentaconnect.com/content/sbp/sbp/2014/00000042/00000007/art00012;jsessionid=6fafcqasm3uge.x-ic-live-02 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127
Copyright©Sookmyung Women's University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.