구찌 스타일을 응용한 네일아트 디자인 연구

Abstract

The purpose of this study is to develop nail art design works using of nail art materials and techniques by applying Gucci's fashion style to nail art. Gucci, the Italian fashion brand, is widely known for its superb design and quality. In terms of research methods, Gucci brand and its style were theoretically investigated. The Gucci style was categorized into three different styles: traditional Gucci style, Tom Ford's Gucci style, and Alessandro Michelle's Gucci style. Color, shape, patterns, texture, and decoration elements were extracted from the representative advertisement of each category, based on which nail art materials and techniques were selected. The study results found the followings: Work I and II are based on traditional Gucci style, originally started from leather-based products related to horseback riding. Simple shape, brown color, brand patterns, decorative elements of the ‘GG’ logo are the characteristics of the traditional Gucci style. Its designs such as ‘Horsebit’, ‘Bamboo’, ‘GRG Web’, ‘Diamante’, ‘Flora’, Horse's hoof were interpreted into nail art design. Work III and IV are based on Tom Ford's Gucci style. This style is characterized with sexy, cleavage look, achromatic color tone. Work V and VI are based on Alessandro Michele’s Gucci style. This style is known for its vintage look, hand-crafted embroidery, bold color combination and accessories interpreted from the Renaissance period costumes. Patterns and decorative elements of the traditional Gucci style were reinterpreted.