Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Affecting Factors on the Expressing of Opinions on Facebook: Mode of News Delivery, Perceptions of Majority Opinion, and News Usages on Facebook페이스북의 의견 표현에 영향을 미치는 요인에 대한 연구 뉴스 전달 방식, 다수 의견 인식, 페이스북 뉴스 이용 정도의 효과
- Other Titles
- 페이스북의 의견 표현에 영향을 미치는 요인에 대한 연구 뉴스 전달 방식, 다수 의견 인식, 페이스북 뉴스 이용 정도의 효과
- Issue Date
- Dec-2018
- Publisher
- 언론문화연구소
- Keywords
- 뉴스 노출; 뉴스 공유; 페이스북 네트워크의 동질성; 페이스북 네트워크 크기; 침묵의 나선이론; news exposure; news sharing; homogeneity of Facebook network; size of Facebook network; spiral of silence
- Citation
- Journalism & Culture Research, v.25, pp 1 - 24
- Pages
- 24
- Journal Title
- Journalism & Culture Research
- Volume
- 25
- Start Page
- 1
- End Page
- 24
- ISSN
- 2287-8777
- Abstract
- This study aimed to identify affecting factors influencing opinion expression on Facebook and examine their effect. For these purposes, the study considered three investigative elements, namely the mode of news exposure, perceptions of majority opinion, and news usages on Facebook. An online survey was used wherein perceptions of majority opinion were manipulated. H1 examined the intention to post a comment when the views of the majority are contrary to one’s own. The results showed the spiral of silence is present on Facebook. RQ1 and RQ2 questioned the effects of the properties of the Facebook network and Facebook usage. It was revealed that homogeneity is a significant contributor, and news sharing behaviors is the powerful predictor of opinion expression on Facebook.
- Files in This Item
- Go to Link
- Appears in
Collections - 미디어학부(대학) > 미디어학부 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.