Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

Millennials’ Attitudes Toward Online Luxury Buying Behavior in South Korea: A Q-methodology Approach

Full metadata record
DC FieldValueLanguage
dc.contributor.authorREGINA BURNASHEVA-
dc.contributor.author서용구-
dc.contributor.authorKATHERINE VILALOBOS-MORON-
dc.date.available2021-02-22T07:46:22Z-
dc.date.created2020-09-23-
dc.date.issued2018-12-
dc.identifier.issn2424-8479-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/4156-
dc.description.abstractThe millennials are a crucial generational cohort of customers who buy luxury goods online. Asian luxury consumers became the major driver of global luxury sales growth. While there are a number of papers from developing countries in Asia, this study explores millennials’ attitudes toward shopping online for luxury goods from among the most world’s leading economy of South Korea. This paper has used Q methodology to examine and categorize millennials’ behavior toward online luxury consumption. The QUANAL program was employed for data collection and results revealed that there is a significant behavioral distinction between three types of shoppers such as Online Convenience Shopper, Online Economic Shopper and Traditional Shopper. The findings of this study have a managerial contribution by understanding the typology of online luxury goods consumers among Korean millennials. As one of the sizable cohorts who are purchasing luxury online, this paper could help managers to maintain and increase sales growth among millennials online. This study has also a theoretical or academic contribution by creating a new consumer type and broadening the knowledge about online luxury buying behavior.-
dc.language영어-
dc.language.isoen-
dc.publisherJuly Press-
dc.titleMillennials’ Attitudes Toward Online Luxury Buying Behavior in South Korea: A Q-methodology Approach-
dc.typeArticle-
dc.contributor.affiliatedAuthor서용구-
dc.identifier.doi10.20849/abr.v3i3.512-
dc.identifier.bibliographicCitationAsian Business Research, v.3, no. 3, pp.1 - 13-
dc.relation.isPartOfAsian Business Research-
dc.citation.titleAsian Business Research-
dc.citation.volume3-
dc.citation.number3-
dc.citation.startPage1-
dc.citation.endPage13-
dc.type.rimsART-
dc.description.journalClass1-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassother-
dc.identifier.urlhttp://journal.julypress.com/index.php/abr/article/view/512-
Files in This Item
Go to Link
Appears in
Collections
경상대학 > 경영학부 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Suh, Yong Gu photo

Suh, Yong Gu
경상대학 (경영학부)
Read more

Altmetrics

Total Views & Downloads

BROWSE