It pre-entrepreneur's founding decision making and psychological mechanism

Abstract

This study explored IT pre-entrepreneur’s decision making process between psychological perception of self and behavioral intentions toward founding. For this purpose, we investigated the influence of career development, job attitude, and job self-esteem on founding intention. The results of the analysis are summarized as follows. First, job attitude and job self-esteem are positively influenced by career development. This suggests that career development can increase job attitude and job self-esteem. Second, job attitude which influenced by career development have positively effects on founding intentions. But, job self-esteem does not influence on intentions of founding. Third, career development positively influences on job self-esteem, but job self-esteem has no effect on intention of founding. Therefore, it is necessary to make efforts to improve job attitude rather than job self-esteem in order to activate start-up business of IT pre-founder. This study has important implications for analyzing the cognitive mechanism in the decision-making process of IT pre-entrepreneur. So this study is expected to help the development of entrepreneurial decision making information system for IT start-up. © 2005 – ongoing JATIT & LLS.