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한국 현대패션에 나타난 미국화에 관한 연구 -1950년대∼1980년대 노라 노 패션을 중심으로-Americanization Expressed in Korean Fashion-Focused on 1950s∼1980s Nora Noh Fashion-

Other Titles
Americanization Expressed in Korean Fashion-Focused on 1950s∼1980s Nora Noh Fashion-
Authors
한수연
Issue Date
Sep-2012
Publisher
한국의상디자인학회
Keywords
Korean modern fashion; Americanization; Nora Noh; Korean modern fashion(한국 현대패션); Americanization(미국화); Nora Noh(노라노: 패션 디자이너)
Citation
한국의상디자인학회지, v.14, no.3, pp 195 - 204
Pages
10
Journal Title
한국의상디자인학회지
Volume
14
Number
3
Start Page
195
End Page
204
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/52348
ISSN
1229-7240
Abstract
Since WWII and the Korean War, Korean modern fashion has been americanized by claiming, displacing with, and fusing with the traits of American fashion. The purpose of this study is to observe and analyze the traits of Americanization in Korean fashion, focusing on the designs of Nora Noh fashion from the 1950s to the 1980s. Nora Noh (1928- ), one of the first Korean fashion designers, who launched the first fashion show in 1956, introduced ready-made dresses to Korean fashion industry in 1963 for the first time, and later in the 1970s and the 1980s, exported Korean-made fashions to the U.S. market. For such purpose, this study first provides the theoretical backgrounds of Americanization in Korean fashion history and then conducts a case study by analyzing photographic materials. In case of Nora Noh fashion, the traits of Americanization can be defined as functionality, popularity, and hybrid. (1)Functionality in Americanized Korean fashion was expressed through simplicity, practicality, and usefulness. Noh’s “homewear” style and exported silk dresses are the examples of the functionality. (2)Popularity was shown in kitsch images of materialistic and consumer culture. It was expressed in ready-made dresses and trendy styles of mini skrits and bell-bottom pants. (3)Hybrids of various multi-culture exist in American culture and fashion. In Noh’s designs, traditional materials and the print patterns inspired from traditional motifs were used to add Korean nuances in Americanized fashion.
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생활과학대학 > 의류학과 > 1. Journal Articles

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