아웃도어 웨어 추구혜택에 따른 의복선택기준과 구매만족도에 관한 연구Study on the Clothing Selection Criteria and Purchasing Satisfaction according to the Outdoor Wear Benefit
- Other Titles
- Study on the Clothing Selection Criteria and Purchasing Satisfaction according to the Outdoor Wear Benefit
- Authors
- 제은숙
- Issue Date
- Sep-2012
- Publisher
- 한국패션비즈니스학회
- Keywords
- outdoor wear(아웃도어 웨어); clothing benefit(의복추구혜택); clothing selection criteria(의복선택기준); purchasing satisfaction(구매만족도)
- Citation
- 패션 비즈니스, v.16, no.4, pp 1 - 12
- Pages
- 12
- Journal Title
- 패션 비즈니스
- Volume
- 16
- Number
- 4
- Start Page
- 1
- End Page
- 12
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/52372
- ISSN
- 1229-3350
2288-1867
- Abstract
- This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials.
A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.
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